"Free + shipping" is the fastest online sales model - video.

Comment

Comment by KC on July 23, 2009 at 2:07am

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@Ari. Thanks for your comment - it's always good to know if we're being sold a gimmick, and that people will pay when you're offering a real world solution.

KC

Comment by Ari on July 23, 2009 at 12:49am

Sorry to be the wet blanket, but all these guys (Russell Brunson, Frank Kern, Mike Filsaime, Perry Belcher) make their money selling to the internet marketing crowd. Free + Shipping is nice but it can go sour very fast.
Focus on easing someone's pain or problem, deliver a solution and you can still charge money.

Comment by KC on June 21, 2009 at 10:23am

@Adrian. You're "right on the button" there. I watched two videos in quick succession, both with "Continuity" in the title, and I got them mixed-up, and it shows in these Comments and you've correctly picked that up - well done !

Its another guy who says "use other folk to fill your multiple websites with material".

As you rightly say, this guy, who's adapted the other guy's ideas, doesn't suggest that.

Sorry - a lesson there - watch one video and blog about it immediately afterwards - don't let multiple videos get mixed in my writings.

KC

Comment by Adrian on June 21, 2009 at 2:30am

@ KC - I'm definitely in the Idea+Passion+Effort=Success category ... but, to me, it's a quality thing; nobody is going to produce a product as good as you. So, simply selling something may not provide the Magic Ingredient 'X' that produces a winning product-based business .... but, I could be wrong.

It's interesting, though, that this entrepreneur IS producing the material required for this video - and, presumably, the 'big ticket items' that come next ;)

Comment by KC on June 19, 2009 at 5:24pm

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@Lee. That's great if some knowledge you already have immediately leaps into your mind as a possible basis for an information product.

That puts you well ahead of the people who've watched the video, but then can't think what they could possibly sell.

On the other hand, I get the distinct impression that he's also kind of saying:

"Don't get too close - keep some distance !"

because he stresses that to become a millionaire you need to be the cool administrator who gets other people to produce the material for multiple websites on multiple topics that is simply the fodder which you will profit from by knowing how to publish it profitably.

Sorry to "throw a bucket of cold water" when you're starting to warm to the idea, but he seems to be stressing that you don't produce the material, you get somebody else to do that cheaply for you, but you keep nearly all the dollars that flow from the subscriber's subscription fees, and you multiply that profit by having multiple websites on multiple topics.

But as we're all just starting out, I guess concentrating on a subject we feel comfortable with is a good one to choose, as long as we don't "fall in love" with it and miss the profit potential of keeping it "at arm's length" for it is primarily a money-machine, rather than a life's purpose.

Getting those two intertwined can, I'm sure you can see, inhibit the speed at which you will approach your Number.

But at the end of the day, of course it's your choice how much of yourself you decide to invest in any one particular money-making project.

I don't have a position myself on this issue - I just raise it now as I think these mentors would want you to be aware of how getting to your Number can be subverted if you get too involved in a project which has massive personal resonance with the very core of yourself.

Indeed, being provocative, they may say that if you hate automobiles you ought to setup a membership-style information website on that topic precisely so you don't get over-involved. :-)

KC

Comment by Lee Martin on June 19, 2009 at 4:56pm

@ KC I actually was thinking more along the lines f my background as an instructor in "tress management" I can see where this approach would work very well and would attract a large group of people.

Comment by KC on June 19, 2009 at 4:32pm

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@Lee. Yes I'm just putting this approach in front of Numberers primarily because they seem to be very convincing that you could do it, and furthermore, they seem to show that the "numbers stack up", i.e. even with little traffic, you'll still get a fairly good return.

It won't be any use for your card business unless, having set it up, you decide to "monetise" your new-found knowledge, and offer an information course called: "How to setup a card business in your market square and online"

You may be interested to learn that there is a similar membership-style website that gives worksheets and lesson plans to youth-pastors, and that makes thousands a month, even with the low pay that youth-pastors receive !

But that features not in the scheme you've seen which was called MicroContinuity, but in another scheme that is similar - "the continuity blueprint".

So if you'd like to see the video about the youth-pastor membership site see the second video (I think) at:

Continuity Blueprint videos

KC

Comment by Lee Martin on June 19, 2009 at 4:10pm

@KC - I just finished looking at the Micro-Continuity" site and listened to Russell Brunson give his 50 minute pitch. I also went deeper into his site at dotcom.secrets. My personal observation is that "it might just work", but then again most everything we see on the internet "might just work".
The key of course is "will it work your me"?

At this point I'm willing to go a little further and give it a try, experiment and see how it works and then make my decision for any future involvement. KC thanks for telling us about it.

Comment by KC on June 18, 2009 at 10:14pm

@Adrian. Yes I'd be interested to hear if the general mood generated by the video affects him; if he feels "yes I could do that" when he's finished watching it.

I'm worried though that they've just e-mailed to say they may be taking it down soon.

To be honest, it's effectively a clever marketing ploy to hook people into the continuity/membership type model.

Did you manage to find time to subscribe to that "continuity blueprint" from a while back?

It's a slightly different front-end play on that basic model.

KC

Comment by Adrian on June 18, 2009 at 8:12pm

Interesting .... I'll have to give it to our Online Sales Research Department a.k.a. my 14 y.o. son ...

... he tells me that he has a slightly different "business model" (his words) for his e-Bay business: he offers FREE SHIPPING. But, he's selling 'big ticket' items ... I imagine that the 'free + shipping' model would work really well for low cost items?